THIS IS FORWARDISM

BMW i7 x NICK KNIGHT



Launched in May 2022, the BMW campaign shot by Nick Knight is equally daring as it is playful and thought-provoking, using both video and image to capture the brand new model's futuristic characteristics that dabble in the notions of forwardism; the idea of continually challenging convention to push for a better tomorrow.



 SHOWSTUDIO - FILM








CLIENT 

BMW

AGENCY

JUNG VON MATT/ ALSTER

STUDIO 

SHOW STUDIO

PHOTOGRAPHER 

NICK KNIGHT

DIRECTOR 

BRITT LOYD

CREATIVE DIRECTOR

TIMM WAGNER

ART DIRECTOR 

JIL LEISTER