BMW i7 x Nick Knight

THIS IS FORWARDISM

Launched in May 2022, the BMW campaign shot by Nick Knight is equally daring as it is playful and thought-provoking, using both video and image to capture the brand new model's futuristic characteristics that dabble in the notions of forwardism; the idea of continually challenging convention to push for a better tomorrow.

Client BMW
Agency Jung von Matt/ Alster
Studio Show Studio
Photographer Nick Knight
Creative DirectorTimm Wagner
Art Director Jil Leister