Hornbach

Spring Summer Collection 2015

Wornout filthy work clothes are usually not considered to be something of value for the most people.
Not so for DIY heroes – they not only appreciate them, they know every stain tells a story and every hole
makes them even more precious.

Originally planned as a magazine, we turned the featured content into a large public exhibition. A town fence over 100m long in the center of Berlin.

Agency Heimat
Creative Director Frank Hose, Ramin Schmiedekampf
Copy Writer Marlon Fischer, Nicolas Blättry
Art Director Felix Pfannmüller, Lukas Kölling
Art Intern Jil Leister