MINI F60 COUNTRYMAN

ADD INSPIRATION

For the launch of the new MINI Countryman and MINI Countryman PHEV
we developed a 360 campaign centred around the claim of 'Add Inspiration.'
As the MINI for adventurers this campaign for the creative class tapped
into a hunger for inspiration and creativity.

Agency Jung von Matt/ Spree
Creative Director Christof Deutscher, Marc Isken
Copy Writers Harvey Wilks, Sarah Buggle, Holly Attrill
Art Directors João Peixoto, Jil Leister
Photographer Alex Rank