MINI F60 COUNTRYMAN

ADD INSPIRATION



For the launch of the new MINI Countryman and MINI Countryman PHEV we developed a 360 campaign centred
around the claim of 'Add Inspiration.' As the MINI for adventurers this campaign for the creative class tapped
into a hunger for inspiration and creativity.
















Agency Jung von Matt/ Spree
Creative Director Christof Deutscher, Marc Isken
Copy Writers Harvey Wilks, Sarah Buggle, Holly Attrill
Art Director João PeixotoJil Leister
Photographer Alex Rank