Mercedes-Benz

GROW UP

With more than 100 moving-image sequences and over 90 lifestyle and product images, stories of a new generation the campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood who embodythe attitude to life of the new compacts.

For the brand it was more than just a major campaign about model series. It was a further move forward by the brand as a whole towards more modernity and progressivism across the entire brand identity of
Mercedes-Benz.










Agency antoni
Executive Creative Director Matthias Schmidt, Martin Pross Creative Director Digital Veit Möller, Thomas Heinz
Art Director Digital Sol Oh
Copywriter Sebastian Lyman
Head of Digital Design Nuno Marcelino

Creative Director Design Marcel Krempin
Art Director Design Jil Leister