LIKE A LIONESS
Despite recent record-setting attendance and improving coverage, women’s football still doesn’t get the attention and cred it’s earned.
With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.
To be Like a Lioness means to celebrate self-expression.
Big up your people Aim higher than ever and hold the door open when you get there.
Client Nike
Creative Director Joe Bruce
Creatives Chae Yeong Seo, Miriam Pick, Jil Leister
Design Justin Hallstrom, Ananya Mohan, Josh Knight
Director Sophia Ray
Production Academy Films