LIKE A LIONESS

NIKE




Despite recent record-setting attendance and improving coverage,women’s football still doesn’t get the attention and cred it’s earned.
With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.

To be Like a Lioness means to celebrate self-expression.
Big up your people aim higher than ever and hold the door open
when you get there.












AGENCY 

WIEDEN + KENNEDY LONDON

CLIENT

NIKE

CREATIVE DIRECTOR 

JOE BRUCE

CREATIVES 

CHAE YEONG SEO, MIRIAM PICK, JIL LEISTER


DESIGN 

JUSTIN HALLSTROM, ANANYA MOHAN, JOSH KNIGHT


DIRECTOR

SOPHIA RAY


PRODUCTION 

ACADEMY FILMS