Despite recent record-setting attendance and improving coverage,
women’s football still doesn’t get the attention and cred it’s earned.
With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.

To be Like a Lioness means to celebrate self-expression.
Big up your people aim higher than ever and hold the door open
when you get there.

AgencyWieden + Kennedy London
Client Nike
Creative Director Joe Bruce
Creatives Chae Yeong Seo, Miriam Pick, Jil Leister
Design Justin Hallstrom, Ananya Mohan, Josh Knight
Director Sophia Ray
Production Academy Films