NIKE

LIKE A LIONESS



Despite recent record-setting attendance and improving coverage,women’s football still doesn’t get the attention and cred it’s earned. With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.

To be LIKE A LIONESS means to celebrate self-expression. Big up your people aim higher than ever and hold the door open when you get there.













AGENCY 

WIEDEN + KENNEDY LONDON

CLIENT

NIKE

CREATIVE DIRECTOR 

JOE BRUCE

CREATIVES 

CHAE YEONG SEO, MIRIAM PICK, JIL LEISTER

DESIGN 

JUSTIN HALLSTROM, ANANYA MOHAN, JOSH KNIGHT

DIRECTOR

SOPHIA RAY

PRODUCTION 

ACADEMY FILMS